Head-to-head · 🇺🇸 United States
Citi Custom Cash vs Wells Fargo Active Cash
Side-by-side comparison across fees, rewards, welcome bonuses, and eligibility.
US
Citi
Citi Custom Cash
Wins 1 of 10
US
Wells Fargo
Wells Fargo Active Cash
VISA
Wins 1 of 10
Verdict
It's a true tie — neither dominates. Pick the one whose boost categories match where you actually spend.
Side-by-side
| Criterion | Citi Custom Cash | Wells Fargo Active Cash |
|---|---|---|
| Annual fee | = No annual fee | = No annual fee |
| Joining fee | = None | = None |
| Top reward rate | 5% (shopping) | · 2% (general) |
| Base reward rate | · 1% | 2% |
| Forex markup | = 3% | = 3% |
| Welcome bonus | = $200 cashback after $1,500 in 6 months | = $200 cashback after $500 in first 3 months |
| Fee waiver threshold | = N/A (no fee) | = N/A (no fee) |
| Min income | = — | = — |
| Min credit score | = 670 | = 670 |
| Editorial rating | = 4.5/5 | = 4.5/5 |
Benefits compared
Citi Custom Cash
- 5% cashback in your top eligible spend category each billing cycle (up to $500)
- 1% on everything else
- Eligible categories: restaurants, gas, grocery, travel, etc.
- No annual fee
- 0% intro APR for 15 months
Wells Fargo Active Cash
- 2% unlimited cashback on every purchase
- No annual fee
- 0% intro APR for 12 months
- Cell phone protection (up to $600/claim)
- Visa Signature concierge
FAQ
›Citi Custom Cash vs Wells Fargo Active Cash: which is better?
It's a true tie — pick the one whose boost categories match your spend. Citi Custom Cash wins on 1 criteria, Wells Fargo Active Cash on 1.
›Can I get both?
Yes — if your credit profile supports it, holding both is the optimal play. Use Citi Custom Cash for its best categories, Wells Fargo Active Cash for its best categories. Just watch the combined annual fees against your spend.
›Which one has the better welcome bonus?
Citi Custom Cash: $200 cashback after $1,500 in 6 months. Wells Fargo Active Cash: $200 cashback after $500 in first 3 months.